"Great products don’t spring from great designers like Athena from the skull of Zeus; instead, they were usually the result of a lot of trial and error, missteps and blind alleys, and hard work and deep thinking."
"Good design is aesthetic. The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful."
"Good Design is as little design as possible.
Less, but better, because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity."
"Designers solve problems. They create objects that people can touch, click, build on, admire, and even fall in love with. Designers fix things that are broken, build things that are new, and create systems for people to use."